Has Research in Marketing Lost Its Way?

Overcautious FDA has lost its way.

Five years after the passage of the Family Smoking Prevention and Tobacco Control Act, little progress has been made in the effort to regulate the US tobacco industry and advance the public health goals of tobacco control. Legal challenges by the tobacco industry, and evidence of political interference from the White House have resulted in the US Food and Drug Administration’s (FDA) overcautiou...

"Paradigms Lost": On Theory and Method in Research in Marketing

An Alternative Way of Establishing Measurement in Marketing Research – Its Implications for Scale Development and Validity

Abstract Quantitative consumer and marketing research is looking back on an era of construct operationalization predominantly based on classical test theory as a technical framework of scale development. Rasch measurement theory provides an alternative framework of measurement. Previous studies demonstrated the potential of Rasch measurement for marketing research from a theoretical viewpoint, ...

Semmelweis's Forgotten Gift: Has Handwashing Lost Its Importance?

BACKGROUND AND OBJECTIVES The hands harbour a kaleidoscope of bacteria, thus making hand washing an essential attribute in preventing the transmission of nosocomial pathogens. Medical students, as a part of their curriculum, are taught about handwashing. However, their adherence to it is doubtful. This study was carried out to ascertain the impact of educating medical students about the correct...

Has Madagascar Lost Its Exceptional Leptospirosis Free-Like Status?

BACKGROUND Leptospirosis is a widespread but underreported cause of morbidity and mortality. It has rarely been reported in either humans or animals in Madagascar. METHODS We conducted a cross-sectional survey of the inhabitants in Moramanga, Madagascar, in June 2011, to estimate the prevalence of human infection using the microscopic agglutination test (MAT). This activity was carried out as...